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Annual Report to
Shareholders 1997
Review of
Operations
10 - Broadcasting Division
Richard Burns, General
Manager
Organic growth continues to be a key factor in the
development of the Broadcasting division, as twelve new FM
licences are brought into service. Under Section 39 of the
Broadcasting Services Act, existing AM stations in solus
regional markets can add an FM service.
This will give a significant boost to what is already the
largest holding of commercial radio licences in Australia.
When all the "Section 39's" are on stream the Broadcasting
division will be operating a total of 37 AM and FM licences
in Western Australia, Queensland and South Australia.
In the process of implementing the expansion programme
the Division is breaking new ground. As the HOT FM stations
are launched in Western Australia they will coalesce into a
State-wide network broadcasting Western Australian news and
information as well as contemporary music around the clock.
This material will emanate from a programming hub in Bunbury
and will be delivered to the network via state-of-the-art
digital satellite technology. Similar technology is planned
for the Queensland radio stations. This investment in the
company's own satellite delivery systems is being made to
capitalise on the cost-efficiencies and economies of scale
inherent in owning such a large number of stations.
In the last year, the RadioWest network posted record
revenues and profits with the Kalgoorlie and Bunbury radio
stations leading the way. The radio station 6NA Narrogin was
relocated from its out-of-town site to the town's commercial
area.
The Queensland stations' results were affected by the
slower State economy and a cutback in tourism numbers,
particularly in Far North Queensland. During the year the
Australian Broadcasting Authority forced the company to
divest ownership of 4AM Mareeba, due to a demographic
overlap in license areas with 4CA and HOT FM Cairns.
A number of management changes in Queensland led to a
much improved second half performance, and the Queensland
radio network is well-placed for strong results in the year
ahead.
List of broadcasting licenses
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