Annual Report to Shareholders 1996

Corporate Governance:
Code of Ethics

The Directors of Rural Press Limited recognise the need to uphold the highest standards of ethical behaviour and accountability.

Rural Press Limited has published a Code of Ethics, which details the Company's responsibilities to shareholders, customers, suppliers, employees and the wider communities in which the Company operates. A copy of the code is available on request.

The adequacy of this code is monitored by the Board on an ongoing basis, to ensure that the Company's practices remain relevant to current developments in corporate governance.

Key Objectives

The prime objectives of the Company's corporate governance activities are to ensure that the Board fulfils its core responsibility to shareholders for setting the Company's direction and strategy, monitoring its performance, and enhancing the interests of shareholders; and the Company's reporting procedures and internal controls in areas such as risk management and environment protection are adequate and effective.

The structure and composition of the Board is fundamental to the achievement of the first objective.The names of the Directors are listed in the Directors' Report. The role of Management is to propose strategies and to implement agreed plans. It is therefore important that the Board which has the final responsibility for the Company's strategies and performance, should be composed of Directors able to consider issues with independence and objectivity.

Accordingly, all except the Managing Director are non-executive, including the Chairman. All Directors have established business experience and/or professional credentials in order to provide a wide range of skills, knowledge and experience.

All Directors participate in considering new appointments to and resignations from the Board. Subject to the requirements of any relevant law the retirement age for Directors is 72 years.

The effectiveness, dedication and participation of each non-executive director is monitored by the Chairman who also reviews fees payable to non-executive Directors.Similarly, the performance of the Chairman is monitored by the non-executive Directors on an annual basis when his director's fees are reviewed.

The Audit Committee is empowered under its Charter to seek independent professional advice at the Company's expense if in its opinion such advice is necessary.

Directors who are not members of the Audit Committee may also seek independent professional advice at the company's expense providing they obtain the prior approval of the Chairman or the Audit Committee, whichever is the most appropriate in the circumstances.

The Board monitors the Company's performance by monthly analysis of financial statements and an evaluation of progress against budgets and key financial benchmarks. The Board receives regular updates on exposure to financial risks and any emerging threats to operations, and monitors action taken by management. Strategic plans are reviewed annually.

In order to gain a first hand appreciation of the operating environments of the Company's businesses, the Board also holds some of its meetings in various centres where activities are located.

The performance of the Managing Director is measured against specific objectives and performance targets and the Managing Director conducts performance appraisals with all senior executives. The salary packages of the Managing Director and all senior executives are approved by the Board.

Audit Committee

The Company's control mechanism is overseen by the Board's Audit Committee which comprises three non-executive Directors, whose names are listed in the Directors' Report. Meetings of the Audit Committee are also attended by invitation. The Managing Director, General Manager Finance, Group Internal Auditor and senior partner from the external audit firm usually attend meetings.

The committee's role is to provide a direct link between the Board and the internal and external audit functions of the Company. Under its charter, the committee reviews that the systems of internal control safeguard the Company's assets and minimise significant risks and exposures. It also reviews compliance with statutory financial requirements; reviews that internal and external audit functions are effective and appropriately resourced; and reviews that financial information provided to shareholders is true and fair, to the best of their knowledge.

Disclosure

The Company fulfils its statutory obligations of full disclosure.




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